My first thought is that I hope the descendants of Einstein hunt down these Coffee News people and sue them for using his picture. (Side note: was Einstein reknown for his great memory?)
Second, I am not challenging my friends to remember ads for tanning salons, chiropractors, and dog groomers.
I am afraid to see what challenges they come up with in the next issue. Perhaps "See How Much Money You Can Sneak Into The Cash Register" or "Test How Many Telemarketers You Can Give Your Phone Number To".