I heard a radio commercial this morning for a jewelry store. Some big sale they are having with historic discounts. I especially enjoyed the meaningless phrase "everything in the store up to 50% off".
I guess maybe you have to sympathize a little bit with jewelry marketers. After all, they are trying to sell a product that has the highest mark-up of any retail item, has a completely arbitrary price, is always on sale everywhere, is almost impossible for most people to correctly evaluate, and has almost no practical value.
Tuesday, July 25, 2006
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BrianM
MikeB
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2 comments:
They need to sell on emotion not practicality.
the way I see it is, like everyone else, they are out there just trying to make a living: ie pay thier bills and feed thier family.
But a drug dealer might be trying to feed his family also. The trick is to find an honorable way to feed your family, if possible.
Selling things on emotion is often dishonorable, although certainly better than things like robbing people at gunpoint or scamming them.
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