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Tuesday, January 02, 2007

Targeted Ads not so Targeted

I really hate when you do a search on the internet and some of top results are web sites that aggregate links to other sites. I feel the same about those sponsored ads that appear to be targeted but really aren't. You know, the ads that appear on the sidebar of the search and say things like "Find great deals on <insert search string here>, compare prices and stores!" You get your hopes up that they may actually have real live vendors waiting to sell you the rare item you were searching for, but they don't.

I did the following search to illustrate how obviously untargeted these ads can be...



and the results...

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