Evil Marketing Trick #348: Bundling

One of the biggest difficulties for evil marketing is how to sell more product when the market is saturated.  If people are buying all of a product they need, how do you convince them to buy more?  Bundling is a well known strategy to push more product than people need.  I recently saw a bundle of watch batteries, a 2 pack for $6, which was a good deal over 1 for $4.  The problem is, I only have one watch that needed a battery.   Yes, some people will benefit from a 2 pack, so maybe the extra consumption isn't double, but even if 20% of the additional batteries are ones that would never have been purchased, that is still a 20% increase in sales for the vendor.

When you can combine bundling with fear-mongering, you  get something like this: