Like probably most men, I HATE shopping for clothes. My objective is to get in and out of the store as quickly as possible, and I often give up in frustration if I can't find anything fast. And if you do find something, it is disappointing to determine that they don't have it in your size or it doesn't fit. Stores make no effort to simplify the process.
Here are some suggestions for clothing retailers to make more sales by making it less frustrating to shop:
1) Put up a sign that indicates what sizes are available. I can't tell you how many time I have searched piles and piles of pants only to find that the store doesn't even CARRY my size in that brand. Some stores have charts, most do not. And make it easy to identify the size. If I have to spend 20 seconds per item searching for the size, I might go on a rampage before I finish searching the entire rack.
2) Make sizes STANDARD. Two pieces of clothing with the same size should fit the same. It's not rocket science. If the electronics industry kept such poor standards we'd all still be listening to 8-tracks and playing Atari.
3) Have a bin in the fitting room area for us to discard clothes that we try on but don't want to purchase. You don't want me trying to refold a shirt. I promise that I won't remember where I got it and will just shove it any random shelf when nobody is watching. Even libraries are smart enough to realize that patrons should not be trusted to restock the shelves.
4) Make sure that the shelves are restocked properly every day. Clothes should be arranged by size and brand. Fix the mess that the patrons made the previous day. Of course, if you have a discard bin as mentioned above, keeping the stock in order will be easier.
5) Stop the practice of Mystery Pricing.
I don't like the way that sizes up!
Thursday, May 03, 2007
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