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Wednesday, June 01, 2011

Vonage Marketing Bullshit


Below is the email I got from Vonage notifying me of a rate increase. You can't immediately see the rate increase because it is hidden by only posting the new rate of $19.99/mo. It was previously $17.99/mo. I had to look that up because I had no idea what my original rate was. The reason I didn't know was because I was more familiar with $26, which is the actual amount I pay after all the surcharges.

Hey Vonage, it's OK to sugar coat price hikes by announcing new features (additional minutes and message transcriptions), but just be upfront about the costs. Treat your customers with more respect.

Still, this is slightly better than what they did the last time they hiked rates.

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Dear Customer, Modifications to your Vonage calling plan will appear on the first billing statement posted to your account on or after July 5, 2011.

Your plan will continue to provide a great value for home phone service, including an increase in outbound minutes to 750 from 500. Your account will reflect this change at $19.99/mo plus taxes and fees.

In addition to 50% more minutes for calls in the U.S., Canada and Puerto Rico, your plan still provides the benefits you've come to expect: Unlimited incoming phone calls AND Vonage-to-Vonage calls. The same great low international rates on calls around the world. Messages transcribed into convenient texts and emails delivered by Vonage Visual Voicemail®. Unlimited 411, plus all of the other included features you've come to enjoy. Thank you for being a valued Vonage customer.

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