Marketers love the false dichotomy. Here I am faced with the classic dilemma for the $2 cable that I just purchased on ebay - pay $2.99 to Allstate or go out and find my own protection plan. Wow, that second option sounds like a lot of work. Maybe paying the $2.99 would be a better use of my time.

If only I could think of some third option where I don't pay $2.99 or find my own plan...

The other one I like is when you go to a website for some cause like animal cruelty. When you go to click on the X to close the browser tab, a pop-up appears with the choices of either "Donate now" or "Close tab - I don't care about abandoned puppies".